Doing Business in Africa

Director of the U.S. Foreign Commercial Service, Larry Farris (left), addressing the reception attendees, with Consul General Earl Miller (center) looking on.
Director of the U.S. Foreign Commercial Service, Larry Farris (left), addressing the reception attendees, with Consul General Earl Miller (center) looking on.

U.S. Consul General in Johannesburg Earl Miller and Director of the U.S. Foreign Commercial Service Larry Farris joined American agribusiness representatives recently at the annual NAMPO Harvest Day Exhibition in Bothaville, Free State.  Since 2010, the U.S. Foreign Commercial Service (USFCS) has organized a USA Pavilion at NAMPO, the biggest annual agricultural machinery show in the Southern Hemisphere.  Eleven top U.S. agricultural machinery companies exhibited their wares at this year’s USA Pavilion, and USFCS officials were on hand to assist them in finding local business partners.

The USFCS effort on behalf of U.S. exporters at NAMPO is part of the broader U.S. Government’s “Doing Business in Africa Campaign,” intended to broaden and deepen commercial links between the U.S. and the African continent.  The NAMPO show has in recent

Consul General Earl Miller (far left) with staff from the U.S. Foreign Commercial Service and the 2014 USA pavilion exhibitors.
Consul General Earl Miller (far left) with staff from the U.S. Foreign Commercial Service and the 2014 USA pavilion exhibitors.

years proven to be an excellent opportunity for U.S. companies to demonstrate to South African and regional buyers just how reliable, efficient and sophisticated their products and technologies are.

U.S. companies that participated this year included, AGCO; AgriRep; Case IH; Apache Sprayers; J&M Manufacturing; KSi Conveyors; Legacy Steel Buildings; Mayer Agri Equipment; New Holland SA; Prairieland Partners; ProMags; Nomad Ag Solutions / RDO Equipment; Summers Manufacturing; Superior Manufacturing; Titan Machinery; Vermeer; and, Wulf Cattle.