April 6 Webchat: Developing a Creative Narrative

Developing a Creative Narrative

How do you develop a public narrative that attracts attention? And how do you get your target audience to act? Ellyn Fisher is the senior vice president of public relations and social media for the Advertising Council, one of the most successful promoters of nonprofit organizations working for the social good.

She outlines the keys to success, from framing your narrative effectively to researching your audience to using social and mainstream media platforms.

Fisher has more than 15 years of experience in public relations and an expertise in media relations, influencer relations, community management, content development marketing, strategic partnerships, special events and brand positioning. Founded in 1941, the Ad Council remains the leading producer of public service communications in the United States.